Review Google spend in a real profit context.

• Campaign and ad metrics

  Available cost, impressions, clicks, conversions and conversion values are imported at campaign and ad level.

• Campaign type

  The Google advertising channel type is stored with the campaign for clearer reporting context.

• Provider conversion metrics

  Google conversion counts and values remain identifiable as provider-reported data rather than store-order truth.

• Channel comparison

  Google spend can be compared with store revenue and profit for the same reporting period.

1. 01

   Connect your Google account

   Authorize NorthProfit via Google OAuth with read access to your Google Ads account.

2. 02

   Select accessible accounts

   Review the Google Ads customer accounts available through the login and select the accounts you want to use.

3. 03

   Import and monitor

   Import the available period and monitor progress, last update and any provider errors in NorthProfit.

Timing depends on data volume and provider

• 01

  Profit-aware channel view

  Review Google spend next to store margin instead of relying only on provider-reported revenue.

• 02

  Clear data provenance

  Provider conversion values and store-profit figures remain distinguishable in the analysis.

• 03

  Cross-channel budget comparison

  Compare Google and Meta spend against the same store-profit basis.