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Marketing measurement & attribution

Your channel ROAS is lying to you.

Every platform claims to deliver the best ROAS, yet your profit still has not grown. NorthProfit measures your MER: the only number that actually matters.

Calculate MER nowStart free trial
14-day free trial · No credit card · Servers in Germany

Every channel lies in its own way

Platforms optimize their own reporting metric, not your profit. The figures below are a fictional example calculation, not customer results.

Supported ad networks: Meta · Google · GA4

  • Meta Ads reports

    ROAS 4.2

    only last-click from the pixel

  • Google Ads reports

    ROAS 5.1

    double-counts conversions

  • NorthProfit MER

    MER 2.9

    net revenue / marketing cost (ads plus fixed costs)

The complete measurement suite

No ad-platform dashboard, no spreadsheet aggregate. Every channel normalized in one view.

  • MER, blended ROAS and break-even ROAS

    Marketing Efficiency Ratio: net revenue (excluding VAT, after refunds) divided by all marketing cost, across channels instead of by platform. Alongside it, blended ROAS and the break-even ROAS above which advertising pays off.

  • Attribution models

    First click, last click, linear and data-driven, depending on plan. Spend, revenue and margin by channel side by side.

  • Multi-channel in one dashboard

    Meta, Google, and GA4 in one view. No tab switching, all numbers normalized and comparable.

  • Server-side tracking

    Server-side purchase events for Meta, Google and TikTok, only with granted marketing consent and a configured connection. Included from Growth.

  • Customer cohorts

    Cohorts by month of first purchase show how much revenue new customers bring in the following months.

  • Tracking delivery status

    For server-side events you see per provider whether they are queued, sent, failed or skipped, including the latest error message.

Reach true MER in 3 steps

No tracking expertise required. NorthProfit guides you through the setup.

  1. Connect ad accounts

    Connect Meta Business Manager or Google Ads. NorthProfit imports the period made available by provider access and permissions.

    Guided step

  2. Check tracking

    The delivery status shows whether server-side events reached Meta, Google and TikTok, or why not.

    Direct check

  3. Steer budget by MER

    Your MER dashboard shows daily whether your ad budget is being spent efficiently. Budget decisions based on actual data.

    Daily

How efficient is your marketing really?

Connect your ad accounts and see your true MER once the source data import is complete.

  • 14-day free trial
  • No credit card
  • Simple plan switch
  • Servers in Germany · DPA
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