Enter revenue
Enter your total Shopify revenue before any deductions.
Shopify profit calculator
Calculate your real net profit after COGS, shipping, ad spend and payment fees. Free, instant and with no signup required.
Enter your numbers
Total revenue for the period, gross and including VAT
Your product purchasing costs including packaging
optional. Total shipping and fulfillment costs
optional. Meta, Google, and other paid media platforms
optional. Shopify Payments, Stripe, PayPal and similar providers (default: 2.9%)
Your result
Enter the values on the left.
The result appears here, with the working. Nothing is stored.
How to calculate your Shopify profit
1 2 Add your costs
COGS, shipping, ad spend and payment fees — every variable cost that matters.
3 Read your profit
Net profit, margin, contribution margin, blended ROAS and break-even ROAS are calculated instantly.
What do these metrics mean?
Net profit
Your real profit after every cost is deducted: COGS, shipping, ads and payment fees. It is the most important number for any ecommerce operator.
Net margin
The percentage of your revenue that remains as profit. It shows how much of every euro of revenue actually stays with you.
Contribution margin
Margin before ad spend. It shows how profitable the business would be without marketing and is crucial for scaling decisions.
Blended ROAS (net) and break-even ROAS
Blended ROAS is net revenue (excluding VAT) divided by total ad spend. A blended ROAS of 3x means each euro of ad budget returns three euros of net revenue. Whether that is enough is shown by the break-even ROAS: net revenue divided by contribution before ads. When blended ROAS is above it, the contribution covers the ad spend.
Frequently asked questions
How do I calculate my Shopify profit?
Subtract all variable costs such as COGS, shipping, ad spend and payment fees from your revenue. The result is your net profit, and this calculator does that automatically for you.
What is a good blended ROAS for Shopify?
There is no fixed good number. What matters is the break-even ROAS, which is 1 divided by your contribution margin: at a 40% contribution margin it is 2.5. Your blended ROAS (net revenue divided by ad spend) has to be above it for ads to pay for themselves. Fixed costs are not yet covered at that point.
Which payment fees apply on Shopify?
Shopify Payments typically charges between 1.5% and 2.9% plus a fixed fee per transaction depending on your plan. PayPal and other providers have their own fee structures.
What is the difference between net margin and contribution margin?
Net margin includes all costs including advertising. Contribution margin shows profitability before ad spend, which helps you judge how scalable the business really is.
Is the calculator free?
Yes. The Shopify profit calculator is completely free to use and does not require signup. If you want this calculated automatically on order level, you can try NorthProfit.
Calculate this automatically?
NorthProfit calculates net profit, COGS and margins per order from your connected store data and updates them after each data sync. Today you can connect WooCommerce, Shopware or eBay; the Shopify app is still awaiting publication in the Shopify App Store.
- No credit card required