MRR and ARR
Recurring revenue per month and per year from the active subscriptions in your Recharge account.
For shops with subscriptions.
MRR, ARR, churn and customer value for your subscription products, calculated from your Recharge account. From the Scale plan.
Connection status
The Shopify app is not yet published in the Shopify App Store; the release is pending. Existing installations keep working.
Subscription metrics next to your profit
What NorthProfit calculates today for subscription products.
Churn and customer value
Cancellations of the last 30 days (churn), average monthly revenue per subscription (ARPU) and the estimated customer value, each from Recharge.
Source: Recharge
MRR, ARR, ARPU, churn and customer value come from Recharge. You enter the API token (read access) of your Recharge account in NorthProfit; it is stored encrypted.
Subscriptions in Shopify and other tools
Shopify’s own subscriptions and subscriptions from other tools (for example Bold, Skio, Loop) are recognised from the order through your Shopify connection and show realised recurring revenue of the last 30 days. No MRR is derived from them.
Next to margin, advertising and returns
Subscriptions sit next to your shop’s margin, advertising and returns.
Cohorts
Cohorts by month of first purchase show how much revenue new customers bring in the following months.
Subscription metrics in three steps
You do not need a second report next to your shop.
Connect your shop
Connect your Shopify shop. NorthProfit reads orders and recognises subscriptions from them. The Shopify app is not yet published in the Shopify App Store; the release is pending. Existing installations keep working.
Guided stepConnect Recharge
Enter the API token of your Recharge account (read access). Without Recharge there is no MRR.
One timeRead the metrics
MRR, ARR, ARPU, churn and customer value from Recharge appear in NorthProfit under Customers › Subscriptions.
Ongoing
What the subscription view does today and what it does not
The view is included from the Scale plan. NorthProfit calculates MRR, ARR, ARPU, churn and customer value only from Recharge; without Recharge they do not exist. NorthProfit does not read Shopify subscription contracts. For subscriptions that NorthProfit recognises from the order (including Shopify’s own), it shows realised recurring revenue of the last 30 days, calculated from the most recent orders (up to 500 from the last 90 days); NorthProfit does not derive an MRR from them. The customer value is estimated (ARPU divided by the monthly churn) and is missing as long as there are no cancellations.
Questions about subscriptions
Short, with the current status.
Which metrics does NorthProfit show for subscriptions?
With Recharge: MRR, ARR, ARPU, churn and the estimated customer value, plus new and cancelled subscriptions of the last 30 days. Cohorts by month of first purchase come from your orders.
Do I need Recharge?
For MRR, ARR, ARPU, churn and customer value, yes: NorthProfit reads them from Recharge. Without Recharge, NorthProfit shows realised recurring revenue of the last 30 days from recognised subscription orders, but no MRR.
Which subscription tools work?
The metrics come from Recharge. Shopify’s own subscriptions and subscriptions from Bold, Skio, Loop, Awtomic, Appstle, Seal and Smartrr are recognised from the order; there NorthProfit shows realised recurring revenue of the last 30 days, but no MRR.
Which plan includes this?
The subscription view is available from the Scale plan.
Can I use this with my Shopify shop already?
The Shopify app is not yet published in the Shopify App Store; the release is pending. Existing installations keep working.
What do your subscriptions really bring?
Connect your shop and Recharge and see MRR, churn and customer value next to your margin.
- 14 days free
- No credit card
- Monthly plans cancel at month end