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NorthRadar by NorthProfit

See whether AI assistants name your store and what it is worth in euros.

NorthRadar is NorthProfit's AI visibility tool for online stores: it measures whether ChatGPT and Gemini name your store in their answers, who gets named instead and which sources the answers cite, and with your store connected through NorthProfit it shows the contribution margin of orders from AI referrals.

Create account and set up projectSee an example from the app
  • Answers per run shown before you start
  • From €29 a month, excl. VAT

App interface in German today

Web booking not open yet

Sample data · app screenshotNorthRadar in the app: mentions per brand as bars with rate and fraction, next to it the share of mentions as a ring
Measured today
  • ChatGPT
  • Gemini
Interface sample, as customers see the services
Why measure

What studies say and why they disagree

Three published figures, each with source and date. They point in different directions; for your store only your own measurement counts.

  • 8% vs 15%

    How often users clicked a traditional search result when Google showed an AI summary; without a summary it was 15%.

    Pew Research Center, 22 Jul 2025US panel of 900 adults, March 2025
  • +60%

    According to Adobe data, visits from AI referrals converted better than other traffic in US online retail.

    Digital Commerce 360, 19 Aug 2026Adobe data for July 2026, secondary report
  • below 0.2%

    ChatGPT’s share of traffic in the online stores studied, converting less well than organic search.

    Digiday, 23 Oct 2025Kaiser/Schulze study, 973 stores, last click

The studies disagree. Measure it for your store.

From AI answer to order

What are AI referrals worth in euros?

With your store connected through NorthProfit, NorthRadar shows which orders came through an AI referral, for example from ChatGPT: per assistant and landing page, with net revenue and contribution margin after cost of goods, fees and shipping, compared with the previous period. It is calculated from your store’s orders, without a detour through an analytics tool.

  • Minimum value by last click: not every AI recommendation leaves a referral.
  • Needs your store connected through NorthProfit with purchase tracking (pixel) and a paid NorthProfit plan from €49 a month excl. VAT. Without them you see “—” with the reason and next step, never 0.
  • Only the source, host and path of the landing page (without query) are evaluated; we never display the full address. It stays stored in the purchase events until the raw data is deleted.
Screenshots of the real interface from our test bench. Brands, figures and addresses are sample data. The app interface is in German.
Sample data · app screenshot
Card “Orders from AI answers”: orders, net revenue and contribution margin per AI assistant and landing page compared with the previous period
How it works

Three steps to your first measurement

  1. Choose questions

    With a connected Shopify store, NorthRadar suggests questions from your catalogue. You pick them, add your own, set brand, spellings and competitors, and choose country and language.

  2. Let it measure

    Daily, weekly or manually, with 1 to 5 repetitions per question. Before you start you see how many answers a run uses.

  3. Check the evidence

    Metrics per service and question set, with the original answers and their sources below. You label unclear matches yourself; your label wins.

Step 2 requires a visibility quota.

What NorthRadar brings for stores

Built for online stores, from catalogue to contribution margin

Four things NorthRadar does today that matter for a store. Anything still being built is not on this page.

  • Contribution margin per AI referral

    Which orders came through ChatGPT or Gemini, with net revenue and contribution margin after cost of goods, fees and shipping, from your store’s orders. With your store connected through NorthProfit, from the NorthProfit Starter plan (€49 a month excl. VAT).

  • Questions from your catalogue

    Suggestions from the categories, price ranges and markets of your Shopify store. Every question comes from catalogue data or your input; NorthRadar does not invent offerings.

  • Evidence for every number

    Every rate shows numerator and denominator, every answer its original text, the cited sources and the measurement conditions.

  • From €29 with a fixed cap

    The smallest plan measures 20 questions daily on two services, 1,240 answers a month. Before each run you see what it uses.

Open method

How we measure and what we do not claim

Every number in NorthRadar can be traced back to a single answer. The rules are open on the method page, with a worked example and limits.

  • Interface sample: answers come from each service’s user interface, collected through a specialised measurement provider based in the EU.
  • One answer is a sample. Only many questions and repetitions give a robust rate; every rate shows how many answers it is based on.
  • We do not promise placement in AI answers. NorthRadar measures and documents; you decide what to change.

Method in detail (German) →

Pricing

NorthRadar plans

Prices per month excluding VAT. For businesses only. Answers per month assume daily measurement on two services.

  • Mini

    €29 a month excl. VAT

    Projects
    1
    Questions
    20
    Answers per month
    1,240
    Price per question
    €1.45

  • Start

    €69 a month excl. VAT

    Projects
    1
    Questions
    50
    Answers per month
    3,100
    Price per question
    €1.38

  • Team

    €149 a month excl. VAT

    Projects
    3
    Questions
    150
    Answers per month
    9,300
    Price per question
    €0.99

  • Portfolio

    €279 a month excl. VAT

    Projects
    5
    Questions
    400
    Answers per month
    24,800
    Price per question
    €0.70

You measure with an activated visibility quota. Booking on the web is not open yet; you can already set up your account and questions. The euro plans apply to booking on the web. The answer quota is the cap of your plan. An API series counts double in the quota.

Comparison

NorthRadar or Peec AI?

Both measure how AI assistants talk about brands. The comparison gives date and source for every fact, including where Peec does more.

See the comparison with Peec AI
FAQ

Questions about NorthRadar

Missing your question? Write to us

What is AI visibility?
AI visibility describes how often an AI assistant names your brand when customers ask about products in your category. NorthRadar measures it as the share of answers that mention you, per service and question, and shows who gets named instead.
Which AI services does NorthRadar measure?
Today ChatGPT and Gemini, each as a sample from the service’s user interface, collected through a specialised measurement provider based in the EU. We only name further services once they are measured.
How often does it measure?
Daily, weekly or manually, with 1 to 5 repetitions per question. Before each run you see how many answers it uses from your quota.
Isn’t that just chance?
A single AI answer is a sample and can differ next time. That is why NorthRadar asks the same questions repeatedly and shows numerator and denominator for every rate, so you see how many answers stand behind a number.
How can I measure today?
You measure with an activated visibility quota. Booking on the web is not open yet; you can already set up your account and questions. Evaluating orders from AI referrals needs your store connected through NorthProfit with purchase tracking.
What does it cost?
The euro plans are listed above with questions, answers per month and net price; they apply to booking on the web, which is not open yet. Creating an account and a project is free.
Is the app available in English?
Not yet. This page is in English; the AI visibility area in the NorthProfit app is in German today.
What happens to my data (GDPR)?
Questions and answers belong to your account and are separated from other accounts. The measurement provider is based in the EU and acts as a processor; nothing goes to it unless you explicitly start a measurement. It uses sub-processors outside the EU, for example in the USA, according to the provider only with standard contractual clauses or an adequacy decision. Original answers are kept only for a limited time, and exports contain metrics, metadata and source domains, not answer texts. Details are in the privacy policy.
How is it different from Peec AI?
Peec measures more services, offers MCP in every plan and an API from the Pro plan, and tracks visibility per product (as of 4 Nov 2026). With your store connected through NorthProfit, NorthRadar calculates the contribution margin of AI referrals from your store’s orders and has a smaller entry plan. The comparison page lists the sources.

Prepare your measurement.

Create an account and enter your brand, competitors and key questions. Measuring needs a visibility quota.

Create account and set up projectSee pricing